What skincare routine step is essential after cleansing the face?

After cleansing the face, toning is an essential step in a skincare routine because it helps to restore the skin's pH balance, which can be disrupted during the cleansing process. Cleansers, especially those that are foaming or contain active ingredients like salicylic acid or glycolic acid, can be alkaline, while healthy skin has a slightly acidic pH.

Using a toner can help to bring the skin back to its optimal pH level, which can enhance the effectiveness of subsequent products, such as moisturizers and serums. Additionally, toners can prepare the skin by removing any residual impurities or cleanser that may remain after washing, and they often contain beneficial ingredients that can hydrate, soothe, or clarify the skin.

This step is particularly important for maintaining skin health and optimizing the absorption of other skincare products, which is why it holds a key position after cleansing. While moisturizing, exfoliating, and applying a mask are all important skincare steps, they do not specifically address the immediate need for pH restoration and preparation of the skin following cleansing.